The company is also opening its first physical retail presence, at London’s O2 arena, with designs by Drinkall Dean.
Carter Wong’s identity, which launches today, is based around the concept of ticket perforation holes.
Phil Carter, creative director at Carter Wong, says, ‘Seatwave sells tickets for all sorts of events – music, theatre and sport for example. The one uniting factor for all these events is that you need a ticket for them.’
He adds that the perforation concept ‘lends itself to many different applications’. Carter says the consultancy was appointed to the rebrand project in September 2011.
James Hamlin, marketing director at Seatwave, says, ‘This development in our branding is an exciting step forward in how we communicate the Seatwave story. Over five years, the company has evolved significantly in both the services it offers and the sectors it works with and this new look and feel aims to highlight this growth and development.’
Seatwave is also opening its first physical retail presence at 12 Pier Walk, near the O2 arena in Greenwich. In a planning application, the company says customers will be able to collect tickets purchased on the website or use one of the on-site kiosks to purchase tickets for upcoming events.
The site is opening in a soft-launch today, with an official opening planned for 10 February.
Designs for this space have been developed by Drinkall Dean, which started work on the project last November. Drinkall Dean partner Angela Drinkall says, ‘The overall ambience is like a comfortable bar or club.’