Tracey Emin and Pascal Anson’s plane livery unveiled
British Airways has unveiled the ‘Dove’ livery, designed by Tracey Emin and Pascal Anson, which will be painted on to nine of its aircraft this year.
The livery will be used on planes flying in guests and teams for the 2012 London Olympic Games.
The design encompasses the entire plane, with the cockpit representing the beak, the fuselage and wings the main body and wings, and the tailfin as the tail. Gold paint strokes on a white background represent the feathers.
Anson, a designer and senior lecturer at Kingston University, was appointed to the project last year following a competition launched by BA in May. He received mentoring from Emin to develop the concept.
He says, ‘The Dove signifies a positive message wherever you go in the world. I also hope it makes people stop, think and look twice.’
Emin says, ‘The first time I saw Pascal’s design it made me smile. The plane is universal. Everyone will understand it.’
Utter waste of time.
I like this. It’s fun. It’s also the first time Emin has put any real thought into a project, which is a relief given her Paralympic poster design. But how does the tail represent the tail of a dove, other than being in the right place?
Reminds me of Nok Air
Nice that they got an artist who can’t actually draw to do it rather than a designer. It shows in the amateurish execution. Pretty sure nobody else would have been allowed to trash the brand guidelines like that either.