The agency was appointed to the work by Guinness Storehouse operator Diageo following a nine-way international pitch.
Tribal DDB says it is working on a new ‘interactive area’ of the attraction. This is part of a three-year plan by Guinness to heighten the visitor experience in the attraction.
Lisa Fitzsimons, marketing and sales manager at the Guinness Storehouse, says, ‘We want to create a truly world-class digital experience within the Storehouse.’
The initial launch of Tribal DDB’s work will be on St Patrick’s Day on 17 March, and the work will continue to roll out throughout April, May and June.