UCA students work with United Colours of Benetton

United Colours of Benetton has turned to the University of The Creative Arts for a global digital window display project.

Valentine's display for Benetton's Barcelona window by Ben Findlay
Valentine’s display for Benetton’s Barcelona window by Ben Findlay

UCA Farnham beat a selection of shortlisted universities  which were invited to Benetton’s communication research centre, Fabrica to compete for the project.

The Live Windows project is giving over flagship stores as the students’ canvas, and third year graphic communication student Ben Findlay has already had his work displayed in Benetton’s Milan, Barcelona, London, Munich and Moscow stores.

Valentine's display for Benetton's Barcelona window by Ben Findlay
Valentine’s display for Benetton’s Barcelona window by Ben Findlay

Findlay’s work was a St Valentine’s effort which was unveiled on 14 February showing different combinations of brides and grooms atop a wedding cake.

Extract from Ben Findlay's display
Extract from Ben Findlay’s display

Now more pieces are set to head to Benetton’s European flagships in March. Mark Walter’s Every Drop of Water Counts is a stop frame animation, Harvey Brown has created what Graphic Communication course leader Craig Burston calls ‘kinetic typography with moving letter forms’ and Emily Wright has designed On The Holi Festival – a moving image film of colour throwing which will also head to the New Delhi store.

Valentine's display for Benetton's Milan window by Ben Findlay
Valentine’s display for Benetton’s Milan window by Ben Findlay

Fabrica research and innovation director Alfio Pozzoni says, ‘[The students] can experiment with a new kind of language: video content that has to capture the attention of the public in a living environment within a few seconds.’

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  • Luwaga Gyaviira November 30, -0001 at 12:00 am

    Am proud of UCA and the creative direction the students are taking.Would love to see more…

  • Carlos Diego Sanchez November 30, -0001 at 12:00 am

    as a uca rochester graduate, i am really proud to see the current students’ successes published! well done guys! ;))

  • Alexandra November 30, -0001 at 12:00 am

    As an Rochester graduate I feel very proud to see the uni & its students getting such recognition!! Fantastic! Well done!!

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