UCA students work with United Colours of Benetton

United Colours of Benetton has turned to the University of The Creative Arts for a global digital window display project.

Valentine's display for Benetton's Barcelona window by Ben Findlay
Valentine’s display for Benetton’s Barcelona window by Ben Findlay

UCA Farnham beat a selection of shortlisted universities  which were invited to Benetton’s communication research centre, Fabrica to compete for the project.

The Live Windows project is giving over flagship stores as the students’ canvas, and third year graphic communication student Ben Findlay has already had his work displayed in Benetton’s Milan, Barcelona, London, Munich and Moscow stores.

Valentine's display for Benetton's Barcelona window by Ben Findlay
Valentine’s display for Benetton’s Barcelona window by Ben Findlay

Findlay’s work was a St Valentine’s effort which was unveiled on 14 February showing different combinations of brides and grooms atop a wedding cake.

Extract from Ben Findlay's display
Extract from Ben Findlay’s display

Now more pieces are set to head to Benetton’s European flagships in March. Mark Walter’s Every Drop of Water Counts is a stop frame animation, Harvey Brown has created what Graphic Communication course leader Craig Burston calls ‘kinetic typography with moving letter forms’ and Emily Wright has designed On The Holi Festival – a moving image film of colour throwing which will also head to the New Delhi store.

Valentine's display for Benetton's Milan window by Ben Findlay
Valentine’s display for Benetton’s Milan window by Ben Findlay

Fabrica research and innovation director Alfio Pozzoni says, ‘[The students] can experiment with a new kind of language: video content that has to capture the attention of the public in a living environment within a few seconds.’

Hide Comments (4)Show Comments (4)
Comments
  • Luwaga Gyaviira November 30, -0001 at 12:00 am

    Am proud of UCA and the creative direction the students are taking.Would love to see more…

  • Carlos Diego Sanchez November 30, -0001 at 12:00 am

    as a uca rochester graduate, i am really proud to see the current students’ successes published! well done guys! ;))

  • Alexandra November 30, -0001 at 12:00 am

    As an Rochester graduate I feel very proud to see the uni & its students getting such recognition!! Fantastic! Well done!!

  • Fake Oakleys November 30, -0001 at 12:00 am

    The Fake Ray Ban Wholesale we have reason to believe that people who like sports will love this style of sunglasses. If you want to have fake ray bans aviator sunglasses, Fake Ray Ban Wayfarer store is a good choice, they have more new lenses, frames, bolts, chin, color, or ear socks. We have been in wholesale Replica Oakleys sunglasses for 6 years, as fake Oakley and cheap Oakley; we always offer excellent quality and cheapest Oakley sunglasses discount. Compare to original one, 2012 New Oakley Sunglasses has the same amazing style and quality as original, so there is a big market for our cheap Oakley sunglasses. Fake Oakleys are the best seller in our factory. If you want to make your life more colorful, replica Oakley sunglasses are your best choice. Oakley Holbrook Sunglasses managers to sell more sunglass can make money. Administrators can make money all by the copy techniques become very skilled. Now New Oakley Sunglasses more incline to at fashionable design and such as sports car version of streamline design. And in the lens on select material is take high-tech materials, decoration and more diversified. Fashionable woman of the Cheap Fake Oakley Sunglasses some take set auger adornment, abnormal luxuriant and stylish.

  • Post a comment

Latest articles

Remembering Jon Daniel: 1966-2017

We look back on the life and work of the Design Week columnist, independent creative director and social activist “who helped put black participation on the political map”.