Will Knight appointed director of 100% Design

Will Knight, deputy director of the London Design Festival, has been appointed as the new event director of interior design exhibition 100% Design.

Will Knight

Knight’s appointment comes after Media 10 bought 100% Design from previous owner Reed Exhibitions. The previous event director of 100% Design was Peter Massey.

Media 10 says Knight’s role will focus on ‘reviving the show as the leading showcase for commercial design talent and excellence while delivering a great atmosphere for exhibitors and visitors to do business, network and be inspired.’

Knight’s role will also include creating content and seminar programmes and driving 100% Design’s role in delivering international trade, Media 10 says.

Knight says, ‘100% Design is at a critical moment in its history. Media 10 and I share an ambition to develop and grow the show, building on what it’s achieved and taking it to the next stage.’

Knight has been at the LDF since 2004. LDF director Ben Evans says, ‘Will has worked on eight of the past nine festivals and he deserves as much credit as anyone for building the LDF into what it is today.

‘We will miss his contribution but he hasn’t gone far. 100% Design has always been a key part of the LDF mix and present since the first year.’

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