Magic Me runs projects which bring different generations together through creative activity.
Mark Nichols, designer at WMH, says, ‘[The charity] builds bridges between people of dramatically different ages and backgrounds.
‘The new identity expresses how Magic Me harnesses their latent creativity to do extraordinary things.’
Wybe Magermans, account director at WMH, says, ‘The Plasticine ball represents the different activities that people can do through the charity. We’ve also created an animation that shows the ball transforming into different things.’
The main identity and the icons were created in Plasticine and then photographed, Magermans says. WMH also ran brand engagement workshops with the charity which saw people making objects with Plasticine.
WMH was appointed to the pro bono project around six months ago, according to Magermans.