Wolff Olins designs new Belkin brand identity

Wolff Olins has designed a new brand identity and strategy for Belkin, the computer and consumer electronics networking company, created in collaboration with the brand.

Belkin logo

The new branding aims to highlight Belkin’s ‘commitment to people- inspired’ products – shortened to PIP as part of the new strategy. The logo uses black circle devices to form the shape of a person, with all lower-case lettering.

Ernesto Quinteros, Belkin’s chief brand officer, says, ‘The new Belkin logo, affectionately named PIP for People Inspired Products, symbolises our commitment to take inspiration from people, and acknowledges the connection between people and the experiences they value most.’

The new branding was unveiled at the 2012 International Consumer Electronics Show in Las Vegas this week.

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