Each year the company selects a colour which it says will sum up the 12 months ahead. Pantone says it ‘combs the world’ for influences, looking at films, artworks, technology and sport events.
‘An invitation to innovation, Radiant Orchid encourages expanded creativity and originality, which is increasingly valued in today’s society,’ says Pantone Colour Institute executive director Leatrice Eiseman.
She adds, ‘While the 2013 colour of the year, Pantone 17-5641 Emerald, served as a symbol of growth, renewal and prosperity, Radiant Orchid reaches across the colour wheel to intrigue the eye and spark the imagination.’
Pantone says Radiant Orchid has potential for use in beauty and interiors, and is already being used by fashion designers for their 2014 collections.
Eiseman says, ‘An enchanting harmony of fuchsia, purple and pink undertones, Radiant Orchid inspires confidence and emanates great joy, love and health. It is a captivating purple, one that draws you in with its beguiling charm.’