The rebrand follows a 2012 restructure of Bell Pottinger that saw it separate from Chime Communications and become an LLP company.
SomeOne says that when it was tasked with creating a public face for an organisation that usually remains transparent, the main priority was conveying the premium service the PR firm offers its high-end customers.
The consultancy says the type of ostentatious designs that scream out for attention weren’t necessary when dealing with a client of the calibre of Bell Pottinger.
Instead, SomeOne worked from Bell Pottinger founder Lord Bell’s quote that ‘perceptions are real’. Reputation and service are of paramount importance to the PR firm and so SomeOne aimed to communicate values of refinement and quality with its redesign.
The result was inspired by the understated black leather contact book, an essential tool for those in PR and a recognisable set of aesthetic components.
SomeOne deconstructed the contact book, creating subtly bespoke textures including the classic black leather and mother of pearl. These elements were then used to create a selection of adaptive assets for Bell Pottinger to be applied across a range of platforms and formats.
Bell Pottinger has also had its webpage redesigned by its in-house digital consultancy Wired resulting in a responsive site that elegantly conceals a wealth of information from the company.