Supple Studio creates Channel 4 4SHRTS branding

Supple Studio has created the branding for 4SHRTS, Channel 4’s online home of short-form content.

4SHRTS will sit on the broadcaster’s on-demand platform and provide clips, extras and exclusives from Channel 4 shows as well as original content.

The 4SHRTS identity therefore had to sit well with the existing branding for Channel 4’s various offers.

Ellul says, ‘Channel 4 already had the idea of dropping the O to create SHRTS. So we were tasked with creating a typographic solution that would sit well with the various logos.

‘The result is a bespoke S-shape featuring a chevron suggestive of a play button, but also a fast-forward symbol – as it’s a quicker way to enjoy C4 content.’

Supple worked with 4Creative creative director Alice Tonge, who commissioned the project.

Moving image specialist Rough Collie created an animated version for use as a sting at the beginning of programmes, and sound was created by sound artist Malcolm Goldie.

4SHRTS
4SHRTS
4SHRTS
4SHRTS
4SHRTS
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  • C G November 30, -0001 at 12:00 am

    Channel 4 do Apparel Now?!

    I’ll have an E4 Tee and a Film4 Short Sleeve please in Medium.

  • C G November 30, -0001 at 12:00 am

    Channel 4 do Apparel Now?!

    I’ll have an E4 Tee and a Film4 Short Sleeve please in Medium, thanks.

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