With the London Underground’s rich 150-year design history at its fingertips, the collection’s designers Slam Jam were spoilt for choice.
They’ve picked up on the roundel identity of course, as well as Harry Beck’s tube map, a griffin logo that was the emblem of the Underground catering team until the 1950s, and what appears to be the Johnston typeface.
For the best part the clothes are simple and stylish and while we’d recommend travelling with a friend who has a Tube map on their back, be warned, wearing anything with the Underground roundel on it might mean you get unsolicited enquiries about how to get to Oxford Circus from Elephant and Castle, or questions about ‘touching out’.
Anyway, you might be inclined to help people all the same. After all the motto of the collection is, ‘Thanks to The Underground, we are all Londoners now’ – a statement which ‘embodies the inclusiveness and democratic nature of the Tube,’ according to the London Underground.
A range of accessories complement the collection and include a wallet, zip pouch – available in two sizes, and card holder – all produced in a coated canvas moquette print.
We already had a peek at the collection last week when these moquette style Nikes were released.