The project has been organised by online life insurance company Beagle Street and curated by Intercity Studio. All new customers to the company are now being sent dual artwork insurance documents whenever they take out a new policy.
Beagle Street commissioned the artists, who have designed the pieces that display artwork on the front and the person’s policy details on the back, enabling the print to be hung up. “By turning our policies into works of art to hang on a wall, we’re making it really easy for people to find their life insurance policy if needed,” says Matthew Gledhill, managing director of Beagle Street.
A policy print by Rose Blake
Blake, daughter of pop artist Sir Peter Blake, is an illustrator who studied at the Royal College of Art, and has previously been commissioned for The New York Times and Google.
Rob Lowe, otherwise known as Supermundane, is an artist, graphic designer, typographer and illustrator, and has previously designed children’s magazine Anorak and food quarterly Fire & Knives.
Rude is a collaborative effort between husband and wife graphic designers Abi and Rupert Meats. They have illustrated for clients including Tate, Doctor Who and Urban Outfitters.
The life insurance concept is part of Beagle Street’s new Never Lost Guarantee service, which also includes storing policy details online and sending out spare copies for safekeeping.
The project is on-going with no current end-date. Prints are limited to one per person.