Jump In! to Pearlfisher’s Christmas installation

Pearlfisher has unveiled a Christmas installation at its London gallery that may look like an excuse to mess around, but which the consultancy says carries a message about the power of play.

Balls

The Jump In! installation was commissioned by Pearlfisher founding partner and chief creative officer Karan Welman and features 81,000 soft white “snowballs”. The balls are all contained in “play area” with motion sensors and some contain surprise presents inside.

Balls

But aside from allowing visitors to jump around and make fools of themselves, the installation is also raising money for organisation Right to Play, which champions the power of play to educate and empower children around the world.

Balls

For every guest that comes to play in the installation, Pearlfisher will donate £1 to Right to Play.

Balls

Welman says: “Fundamentally, Jump In! is about celebrating creativity and positive human connections through the power of joyful play.”

Balls

Jump In! is at Pearlfisher Gallery, 50 Brook Green, London W6, until 31 January 2015.

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  • Aarefa Tayabji November 30, -0001 at 12:00 am

    Awesome Idea! How exciting to be jumping in! A great way to help Charity and to promote Pearl Fisher.

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