The first phase of the development has started and when it completes, the 60ha site will host 10,000 homes and 300,000m2 of commercial space.
Included in the development will be a district heat network that will generate and supply heat to all the residents and businesses on the peninsula. When it completes, the network will be the largest of its kind in the UK.
Believe In was tasked to develop the identity for the energy company that will run the network.
The company has been named Loka – which means “local” in the universal Esperanto language.
Believe In says the name also references low carbon, which is a key ambition of the new network.
The consultancy says the logo is inspired by the geometric shapes used in the main Greenwich Peninsula identity, which was created by Made Thought.
The identity is supported by a range of illustrations, created by illustrator Sodavekt.
Believe in creative director Blair Thomson says the consultancy wanted to create an identity that would “help to position Loka well away from more traditional ‘Big Energy’ companies”.