The new identity comes as CitiPark plans to expand into central London. The company already operates ten car parks in Leeds, Manchester and London.
Thompson Brand Partners managing director Nick Ramshaw says: “Our brief was to create a brand that customers recognise as a provider of safe, cost effective, convenient parking.
“Renaming to CitiPark and introducing a contemporary, simple identity has helped achieve this and provide standout in an increasingly congested marketplace.”
The new identity uses a blue white and silver colour palette. Thompson Brand Partners has also introduced a set of icons showing, for example, motorcycle parking spaces and electric car charging points.
It uses the Neue Haas Grotesk Display typeface. Ramshaw says the consultancy “tweaked the design of the numerals to form a bespoke stencil, which helps create more standout on signage”.