Aricot Vert brands Orchid pubs

The appointment comes following the group’s purchase of 290 pubs from Spirit Group, later acquired by Punch Tavern, in June 2006.

Aricot Vert was handed a brief, which includes developing pub and carvery logos, menu design and producing a signage system.

The consultancy will use contemporary illustration to reflect Orchid’s interpretation of the carvery from overcooked meat and poor-quality vegetables to fresh, locally sourced food.

The new identities will roll out throughout 2007.