Wall’s Cornetto has unveiled a global redesign of its packaging, created by consultancy Vibrandt.
The new range, which will be launched across Europe throughout the year, covers both the in-home and out-of home Cornetto ranges.
Vibrandt was tasked with creating a ‘strong visual synergy across the various ranges, while expressing the ultimate indulgence of the eating experience in line with the new Unilever “vitality” mission.’
As part of the design, all cones feature photography of the ingredients, such as chocolates or strawberries, and swirls of cream, which continues on the lid in an attempt to ‘aid consumer navigation’.
The design will appear on each Cornetto range, including Classic, Exciting Bites, Cornetto Royal, Cornetto Passion, Choco Disc and Cornetto Miniature.
The consultancy was appointed to the business at the end of last year without a pitch, following previous work with the brand.