Henrion Ludlow Schmidt founder and chief executive Dr Klaus Schmidt has died suddenly aged 60 at his home in London.
For over 30 years, he was a leading exponent of the theory and practice of branding and corporate identity, working for brands such as Mercedes-Benz, coffee makers Krups, Roche Diagnostics and Dresdner Bank.
Schmidt was born in Salzgitter, Germany, but lived for several decades in England. In 1981, he became a founding partner in Henrion Ludlow Schmidt, London and Hamburg.
He defined an approach to branding and identity management called the Holistic Solutions concept, which helped him earn the consultancy a Queen’s Award for Enterprise in 2001.
Additionally, Schmidt initiated pan-European studies on branding and identity management as the author and editor of a number of books, including Inclusive Branding and The Quest for Identity, publications and essays.