Portuguese restaurant chain Nando’s is launching a fresh look and feel for its in-store menus and products, created by design consultancy Mascot.
The consultancy was appointed to the business in January following a four-way pitch against Start Creative and two undisclosed groups. It was tasked with highlighting the brand’s Portuguese roots and association with flame-grilled chicken.
Set to launch on 17 February, Mascot has introduced a graffiti-style look with the strapline ‘Love life, love Nando’s’.
It will appear on menus across all Nando’s restaurants, and be rolled out to overhead boards, in-store products and marketing materials.
Stuart Mackenzie, Mascot account manager, says, ‘We have created an urban graffiti style, loosely based on spray painting. We had to come up with something that was contemporary and familiar.’