RHM rejigs packaging roster

A revised design roster for food giant RHM has emerged as the company appoints Brandopus – the start-up group formed by former Jones Knowles Ritchie (JKR) directors – to the list. Vibrandt has also been formally added, following its earlier off-roster work on Mr Kipling packaging.

Williams Murray Hamm (WMH) and Turner Duckworth both left the roster last year. WMH director Richard Murray says that the group ‘stepped off’ the roster in July 2006, and Turner Duckworth director Bruce Duckworth confirms that his company has not worked with RHM for about a year, after the consultancy’s Mr Kipling packs proved unsuccessful in the market.

The roster line-up is now Brandopus, Ikon, JKR and Vibrandt.

Brandopus has been appointed to work on the branding for RHM’s Sharwood’s range, an account previously held by JKR. Brandopus managing director Nir Wegrzyn says that the consultancy has also secured additional contracts with RHM brands.