The Partners to brand Wolf Theiss


International law firm Wolf Theiss is to undergo a major rebranding exercise and has appointed London consultancy The Partners to the task.


The appointment was made following a four-way strategic pitch against undisclosed consultancies. For The Partners, the win builds on its previous experience in the legal sector with clients including Clifford Chance, Freshfields, Allen & Overy and Herbert Smith.


According to Martin Rowlatt, consultant at The Partners, the rebrand will create a ‘distinctive look and feel that reflects the character and dynamism of the firm’. The brand identity will launch across a range of media later this year.


Wolf Theiss was founded in 1957 and is headquartered in Austria, but operates across Central and Eastern European territories. It has 380 staff across nine offices in Vienna, Belgrade, Bratislava, Bucharest, Ljubljana, Prague, Sarajevo, Tirana and Zagreb.

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