View Creative, a design consultancy based in North Wales, has redesigned the packaging and corporate identity for Llandudno Smokery, a producer of smoked foods.
The group has adopted new imagery for the manufacturer, dropping its former look, which played on its Celtic origins and used the Welsh dragon and Celtic imagery. Now, the Llandudno Smokery branding focuses on the importance of Welsh oak in the smoking procedure.
The word ‘smokery’ has been adjusted to ‘Smoakery’, and the dark grey and warm beige colours have been used to communicate the oak-smoking process. The consultancy has applied the identity to the logo, stationery, literature and packaging.