CDT Design founder Mike Dempsey has unveiled his first piece of identity work since leaving the consultancy and setting up Studio Dempsey.
The controversial word marque Stop Traffucking, designed in support of the human rights charity Helen Bamber Foundation, is a call to action for the design industry to make people aware of the rise in sex trafficking.
Dempsey’s aim is to get people to use the viral and attach the slogan to their e-mails, in order to make people think about the issue.
Dempsey says, ‘I had to ignore my own sensibilities and consider whether the phrase will attract attention.’
He adds, ‘I never liked the French Connection [FCUK] campaigns which were about selling fashion. This has shock value, but tells people in a neat and inexpensive way about what is happening, even if it is something they do not want to know about.’
Dempsey’s new adjective is written in the Akzidenz Grotesk (black) font.
For more information about the charity visit www.helenbamber.org.