FHD has been reappointed to design and produce The Co-operative Group’s annual reports, following a five way pitch.
The win follows a merger of The Co-operative Group with United Co-operatives and the creation of the new brand, The Co-operative.
This identity for the brand was developed by Pentagram to replace the Co-operative movement’s ‘clover leaf’ symbol during 2007.
FHD client service director Sally Robson says, ‘We’re looking forward to helping the business to communicate its social and commercial successes in the years ahead.’
Peter Wild at The Co-operative Group adds, ‘The roll-out of our new brand in recent months has created new challenges but FHD was able to demonstrate it had the right combination of creativity and sensitivity to respond to our changing environment.”
The Co-operative Group, the world’s largest consumer co-operative, is best known for its retail outlets, but is also the UK’s largest commercial farmer, independent travel agent and funeral director, as well as the owner of The Co-operative Bank and Co-operative Insurance.