Google has been named as the UK’s most powerful business brand, according to Superbrands’ latest league table out today.
The Internet search giant beat Microsoft to take the top slot in the 2008 Business Superbrands Top 500 table, and is followed by BP, BBC and GlaxoSmithkline.
According to Superbrands chairman Stephen Cheliotis, Google and Ebay are the only brands featuring in the league table that emerged after 1990, highlighting the power of longevity and brand heritage within UK businesses.
The power of branding is also beginning to reach sectors it had previously been underplayed in, according to Cheliotis, with a growing number of new entrants from sectors such as construction.
Construction groups including Balfour Beatty, British Gypsum and Skanska have all made the lower reaches of this year’s charts.
‘The results show that there are nine new entrants, indicating that the construction sector is doing a lot better than it used to be. Branding used to be something that FMCG groups would typically pay a lot of attention to, but sectors like transport and construction are now spending more time thinking about how branding can help their business. It’s not just about customers –branding can help with things such as better investment, recruitment, employees and suppliers,’ says Cheliotis.
Top ten Business Superbrands 2008:
4. BBC Worldwide
7. Financial Times
8. British Airways
9. Fedex Express
10. Hertz Travel and Leisure
For further information, go to www.superbrands.uk.com.