London design consultancy OPX has created the identity and advertising campaign to encourage Londoners to drink more tap water.
The initiative, backed by London Mayor Ken Livingstone and Thames Water, is entitled ‘London On Tap’ and launches today at the Greater London Authority’s County Hall.
OPX has been involved in all aspects of the campaign, from naming and brand development through to delivery of printed materials and the campaign’s website, www.londonontap.org, while the photography is by Andrew Penketh.
London On Tap’s major focus is to question the sustainability of bottled water. It aims to get the public drinking tap water in London’s restaurants, cafes and bars.
A major part of the campaign will be a design competition, launched in May and open to all London-based designers, to create a carafe for London to be used across the capital.
Simon Goodall, OPX partner, says, ‘We hope the carafe competition will offer an opportunity to show how designers are embracing sustainable thinking in new and exciting ways.’
For more information about the campaign and competition, visit www.londonontap.org.