The Art House, a national membership organisation for visual artists, is to unveil a new visual identity as part of a countdown to the opening of its £3m artists’ studio complex in Wakefield next month, designed by Allen Tod Architecture.
Devised by freelance designer Dan Forster, the logo features the initials AH of The Art House to frame members’ art works. Visitors to the website www.the-arthouse.org.uk will see a different piece of work featured in the logo on each visit.
As well as appearing on-line, the marque is used on printed stationery. Currently, 12 printed versions are available and on each piece the full artwork appears on the reverse and is credited to the artist. With each new print run, different works of art will be used, creating a rotating exhibition.
Forster says, ‘The logo shape acts as a window into The Art House, showcasing their members’ talent.’
Founded in 1994, The Art house is an organisation that aims to support artists both with and without disabilities. The Art House building, achieved with funding from the European Regional Development Fund, Arts Council England and Yorkshire Forward, opens in March.