Underbrand unveils new microsites for The Brewery

London conference and event venue The Brewery is relaunching its microsites, designed by graphic design consultancy Underbrand.

The site has been redesigned, says The Brewery event sales marketing manager Sarah Dorrington, to make it ‘a key selling tool’ for the City venue and to avoid the need for printed brochures.

The brief was to make the site ‘bring out’ its food and event design offerings, and create a client area with special offers, news and an image library.

Underbrand has created Flash components and developed interactive floorplans for the site.

It has also designed microsites that focus on seasonal offers and function spaces.

Dorrington adds, ‘Within a week of the relaunch, we received a massive increase in our business as a direct result of the new microsites.’

Underbrand won a three-way pitch to redesign the site in May 2007, and the new website went live at the end of January.

For more information, visit www.thebrewery.co.uk.