Funnel Creative brands workplace awards scheme

The National Employer Service has launched its Workforce Development Awards under a new identity by Funnel Creative.

The North West design consultancy has developed a new brand identity for the 2009 NES Workforce Development Awards, with a call for entries going out today. The awards will take place on 23 April.

Funnel was appointed to the five-figure contract in December last year, through an existing connection with Business in the Community, says Funnel Creative director Bill Green.

NES marketing manager Iain Harper briefed the consultancy to create a standalone identity for the awards scheme, as well as marketing materials such as entry forms, invitations, stationery and a winner’s book, as well as signage and wayfinding for the event.

The new identity aims to reflect the commitment employers make in investing in learning and skills in the workplace, to drive award entries and establish it as a standalone brand from its parent organisation, says Green.

The logo takes its cue from the idea of a learning curve. ‘It’s a graphic interpretation of a learning curve, which reflects the effort entailed in acquiring a skill over a specific period of time,’ says Green.

A website has also been created for the awards scheme, designed by Erskine Design.