Vibrandt Form is launching a new consultancy in collaboration with apparel design group Goose Design.
The Pod will attempt to broker alliances between mass-market brands and technology companies, creating clothes and accessories with integrated electronic features such as lights.
Vibrandt Form creative director Miles Hawley and Goose director Jenni Arksey will lead a team of about 12, drawn equally from Vibrandt Form and Goose.
The Pod will offer a full design service to brands, but ‘if a brand has its own team, The Pod can work with it, flexing to its needs,’ says a spokeswoman.
Hawley and Arksey worked together in 2006 on Levi’s Red Wire Apple iPod-enabled jeans. Separately, Arksey worked with Philips and Levi on the ICD+ Jackets released in 2000, which concealed headphones and a microphones in their collars.
Arksey insists that The Pod will not ‘create gizmos or products that nobody needs’, while Hawley emphasises that The Pod will enable brands to ‘reap the benefit with commercial differentiation’, and allow technologists to find a route to mass markets.
The Pod claims that it will start working with a technology corporation in March.