Pinkness will be based in LBI’s London office and look after clients BT and the Central Office of Information, as well as taking charge of strategic services.
Pinkness says, ‘I had been at Rufus Leonard for 11 years and was not looking to move. But when I got a call from LBI, it was a bit like getting a call from McLaren F1 – very hard to ignore.’
He adds, ‘I was attracted by the opportunity to work in a bigger organisation with a wider range of skills and capabilities, an international network and an outstanding client list.’
LBI, which specialises in digital marketing and technology, has offices in Amsterdam, Berlin, London, New York, Stockholm, and other cities around the world.