The NY 11-18-02-10 pop-up installation is inspired by the Georgian Bourdon House, and uses laser-cut, powder-coated aluminium panels suspended over a black rubber floor. It also features a life-sized projection of the Bourdon House exterior and its Mayfair surroundings.
The installation – which features three distinct spaces of Bourdon House, the archive and the garden – is contained in a 600m2 warehouse in New York’s Meatpacking District, and will be open until 18 February.
Philip Handford, creative director at Campaign, says the consultancy started work on the project just before Christmas, following a meeting with Dunhill. This is Campaign’s first work for the brand, although Handford says the consultancy has a focus on ‘British luxury brands’.
Campaign was tasked with focusing on Dunhill’s heritage, says Handford, which led to a decision to recreate Bourdon House. The installation is based on original drawings of elevations of the building, he adds.
The space will be used to display 30 key Dunhill ‘looks’ throughout the fashion week.