Martin will work across BD Network’s clients, including Coca-Cola, Nintendo and Nike, with the aim of building the consultancy’s global presence.
BD Network opened its first international office in Melbourne, Australia in December, to service a new fmcg client.
Martin has previously worked at Lowe and Partners and Arc Worldwide. His past experience spans digital as well as above- and below-the-line marketing, which BD Network chief executive Ghill Donald describes as ‘complementing our integrated offering’.
Martin joined Syzygy in 2008, also in the role of executive creative director.
‘Integration has stopped being a buzz word and is now a working reality,’ says Martin. ‘I’m keen to ensure that the consumer is placed at the centre of everything we do at BD Network.’