The company will produce ranges of ceramic and crystal products, including a number of limited-edition Waterford, Wedgwood and Royal Doulton pieces.
A selection of the ceramic products will be produced in the UK, while selected Waterford Crystal items will be produced in the Republic of Ireland. The products will go on sale later this year.
Tenders for licensed merchandising opportunities, including ceramics and glassware, were held last year.
Charlie Wijeratna, London 2012 director of commercial negotiations, says, ‘It is fantastic to have WWRD involved. Its brands are iconic, incorporating the best of British and Irish design and tradition.’