Westfield appointed Odd last Friday, after approaching the group directly.
According to Odd creative director Nick Stickland, the shop will resemble ‘an exclusive boutique, dark and alluring’, and will feature installations made from recycled materials, ‘atmospheric lighting’ and DJs. Westwood’s T-shirt design (pictured) is being used ‘across the board in the store, from wrapping boxes to window vinyls and projections’, says Stickland.
Westwood’s T-shirt design promotes The White Ribbon Alliance’s support for the rebuilding of pregnancy and childbirth services in Haiti following the earthquake in January.
The Fashion for Relief pop-up store opens today and closes on Sunday.