Uxus works on Tate Modern shops
Netherlands- and US-based consultancy Uxus is redesigning the retail offer at Tate Modern, including the store in the upcoming Herzog and de Meuron-designed extension.
Uxus was appointed at the end of last year, following an international strategic and credentials pitch against three other groups. ‘The tender was extremely detailed,’ says Uxus creative director and partner George Gottl.
Gottl adds that the Tate has asked Uxus to produce ‘a brand experience in a supportive role to the galleries, to enhance the experience of visitors and allow them to feel that they are leaving with a piece of the Tate’.
Uxus is about to present a set of concepts to the Tate, and expects to be able to reveal more detailed plans in about six months.
The new store will occupy more than 300m2 on the ground floor of the extension, which is due for completion in 2013.
Lumsden Design Partnership created the current design for the Tate Modern bookshop.
-
Post a comment
