Coley Porter Bell packages $2000 whisky

Coley Porter Bell has created the packaging for Chivas Brothers’ Royal Salute 62 Gun Salute whisky, which will retail at more than $2200 (£1365) a bottle.

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The consultancy was appointed to the project without a pitch at the end of 2009, having worked on many other products in the Royal Salute portfolio.

Stuart Humm, design director at Coley Porter Bell says, ‘They wanted something to be the pinnacle and flagship to capture the brand personality.

‘The rest of the Royal Salute family is very masculine, and steeped in Scottish heraldic symbols, but we had to marry that with elegance and lightness of touch.’

The glass decanter is hand-blown and hand-cut by craftsmen at Dartington Crystal. The decanter features opaque double walls with decorative cuts to reveal the whisky inside. 

The stopper is made of cut crystal and decorated with 24-carat gold, while the crest is created from liquid gold. Each decanter takes more than 40 hours to make.

Neil MacDonald, global brand director of Royal Salute, says, ‘Our history, experience and the sheer quality of our whiskies over time means we are able to distribute such a rare and prestigious blend without the need to market it as a limited or special edition.’

The whisky will roll out in Europe and the US over the next few months.

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