Love blossoms

As shop fronts are adorned with red roses and hearts, commercial declarations of love are bought in the form of cards and chocolate – it can only mean the day of love is just around the corner. 

Now for some buying into Valentine’s Day is enough to make them a little lovesick, so why not follow in Mulberry’s footsteps and do something more digitally inspiring?

Mulberry’s Valentine’s Day is offering a floral focus with a difference this year. The luxury brand has teamed up with leading digital artist Daniel Brown, to create ‘Love Blossoms’ – a digital flower that combines generative programming and advanced design to make it come to life and appear to grow in front of you.

Mulberry’s Valentine’s gifts have a digital twist this year byDaniel Brown
Mulberry’s Valentine’s gifts have a digital twist this year byDaniel Brown

Brown has been working on his digital flowers for some years and was introduced to Mulberry through designer Ross Phillips, who is working with them as a digital consultant.

‘I proposed the sending of a flower mechanic to tie in with Valentine’s Day as it felt like a natural fit with Mulberry’s Spring Summer 2011 collection, which features hordes of flowers,’ says Phillips.

Visitors can come to the site, choose a Mulberry pattern and send the flower seed to their Valentine. The recipient then gets an email on 14 February with a link to see their unique seed grow and flower.

So while the real flowers slowly die over the week (a sad thought) – you can still watch your digital flower of love – er – blossom.

Mulberry’s ‘Love Blossoms’ page is live now at www.mulberry.com/loveblossoms.

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