Nikki Austen joins 300 Million as creative strategist

Former Body Shop global creative director Nikki Austen has joined consultancy 300 Million as creative strategist.

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In her previous role at The Body Shop Austen commissioned 300 Million to develop a campaign identity to raise child trafficking awareness in 2009.

Managing director of 300 Million, Nigel Davies, says Austen’s role ‘will be to help investigate and understand client goals and objectives, facilitate ideas and concepts that develop relevant brand stories, grow talented creative teams and ensure that project ambitions are consistently delivered.’  

Commenting on her appointment, which is a newly created position, Austen says, ‘This hybrid role has been evolved to repackage those of us who don’t fit into the old boxes. And I feel it’s testament to the thinking at 300 Million that they have embraced such a position.’

Austen’s appointment follows the departure of 300 Million design director Matt Baxter, who left in August 2010 to join Together as creative director, and client director Dom Bailey, who left in July 2010 to join Internet company Yota as chief marketing officer.

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