Plans for Free Range

Details are emerging on graduate show Free Range, which covers all design disciplines and returns to London’s The Old Truman Brewery this summer with a new moving image category and over forty-five participating UK universities exhibiting final project work.

Organiser of the moving image category Prime Cuts, Elliot Scott, says 70 per cent of moving image design is applied in the pre-production stage, and the show will look to reflect this, celebrating set design, costume design, animation, special effect animatronics, and of course film production and making.

‘Normally only directors or producers would be commended but  we’ll be showing the work of 100 students from 10 universities across these categories,’ says Scott.

Free Range
Free Range, photogaphy by Libby Mor, The Old Truman Brewery

The show is in its eleventh year and Design Week can vouch for its enormity and pervasiveness. Given enough time an attention, there are dozens of inspiring projects to be found, although it is something of an indoor design market, so be prepared to wander from stall to stall to find them.

Boutique Screening Booth concept by Elliot Scott
Boutique Screening Booth concept by Elliot Scott

In particular look out for ‘Design’ in week two, ‘Graphics’ in week three, ‘Interiors’ in week seven, and Moving and Still Image in week eight.

The fifth week is given over to D&AD’s New Blood which showcases graduates of graphic design, visual communication, advertising and other commercial creative arts – drawn through its own selection process.

Free Range Art and Design 2011 runs from 2 June – 25 July 2011 at The Old Truman Brewery, London, E1.

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