Tom Dixon to create Blackberry installation in Milan


Tom Dixon has joined with Blackberry to create a showcase for the company’s new collection and the Blackberry Playbook at this year’s Milan Furniture Fair.

The 400m2 installation, which will be located in the new venue of Office Stendhal in Milan, will focus on usability and interaction, says a Tom Dixon spokeswoman.

Instead of displaying pieces on plinths, the installation aims to show the devices in real-life settings.

Tom Dixon will create six ‘hyper-real’ environments, including an interactive zone (pictured) and science laboratory setting, which will add theatrical context, says the spokeswoman.

The Milan Furniture Fair runs from 12 to 17 April.

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