Waitrose picks up DBA Grand Prix award
The Waitrose graphic design and packaging team has picked up the Grand Prix at the Design Business Association 2011 Design Effectiveness Awards.
The in-house team won the award at the ceremony last night for its work on the Essential Waitrose range.
A total of 14 Gold awards were given out, with Good Creative bagging two, and others going to The Workroom, Brandopus, PDD Group, H&A Graphic Design, Design Bridge, Kiwi & Pom, London Associates, Elmwood, JDO, Casson Mann & Nick Bell Design, Springetts and Lewis Moberly.
In the Silver category 23 awards were handed out. Blue Marlin, Elmwood and Jones Knowles Ritchie each took two, with one each going to Seymour Powell, Creative Leap, Absolute, Pearlfisher, K Creation & Production, Kinneir Dufort, 999, 2LK Design, Nude Brand Creations, Boxer, True North, 20/20, Lambie Nairn, Vivid, Design Activity, Honey Creative and Design Bridge.
In addition, 21 Bronze awards were handed out, with three going to The Team and the remainder going to Blue Goose, The Alloy, Good Creative, Glorious Creative, The Paul Martin Design Company, Brandopus, P&W Design, Cog Design, Pearlfisher, Bos, Reach, Jones Knowles Ritchie, Elmwood, Optima, The Design Group, Tayburn, Interstate Associated and Ferrier Pearce.
Having worked for many years heading an in-house design team at the Estee Lauder Group I know how difficult it is to produce quality work when pressurised by management who tend to look at ‘bottom line’ rather than quality of creativity. So congratulations to the Waitrose design team and equally to the Management team for encouraging/allowing good work.
My favourite Supermarket by far and in an era where understanding of good typography has, by and large, disappeared the signage and ticket strips are excellent in their simplicity.