Wolff Olins works on Henleys Clothing rebrand

Wolff Olins has been appointed to rebrand Manchester-based fashion company Henleys Clothing, as the brand plans to open a further 20 stores.

The retailer currently operates 18 stores in the North of England and is planning to expand into shopping centres, such as Bluewater in Kent and Southampton’s West Quay, and high streets in Nottingham and Norwich.

Wolff Olins has been appointed to ‘clarify the role of Henleys in the life of its customer’ and to express this across the company’s clothes, communication and retail environments, says Wolff Olins client director Estelle Wackerman.

She adds, ‘The new Henleys is getting back to its street-meets-tailoring roots, on its way to become a strong British icon across the world.’

The new brand will be unveiled in the autumn.

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