Arsenal relaunches website

Arsenal football club has relaunched its official website, which has been designed by Ostmodern.

The new site has been desigend to work across platforms
The new site has been designed to work across platforms

The consultancy had already redesigned the Arsenal Player video channel when it was approached to look at the main site arsenal.com, although the club says it also spoke to other consultancies.

Ben Ladkin, operations manager with Arsenal Media Group, says that the club had identified that 20 per cent of Arsenal fans accessed the site on mobile devices, an area he says, ‘it wasn’t performing well on.’

Arsenal also wanted to bring the site more in line with the Arsenal brand and wanted to review its content according to Ladkin who says, ‘There needed to be more video integration with content and micro content and we needed to bring in player tweets and information from the wider web to stand as a hub for all people – 70 per cent of site traffic is from outside the UK.’

Arsenal news article
Arsenal news article

The site is now cleaner – ‘a lot of the clutter has been removed’ says Ladkin-and the horizontal and vertical navigation has been replaced with horizontal navigation. ‘We used to have more tabs then any other Premiership team,’ he adds.

Adverts are now limited to those by partners and internal ads in a bid to make them ‘more sympathetic to the design’ Ladkin says.

Player info section
Player info section

The hierarchy of information has been changed and a new editorial flow introduced with fans settling on the final design through user testing.

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