Designhouse rebrands travel retailer Nuance Group

Designhouse has created a new identity for travel retailer The Nuance Group, which is set to roll out internationally.

The new identity
The new identity

Designhouse has previously developed retail designs for Nuance, and was tasked with creating a new identity around a year ago.

The consultancy says the new branding has been developed around Nuance’s aim ‘to be at the heart of every journey’.

The ribbon branding
The ribbon branding

The positioning and identity were developed following a series of workshops around the world. Designhouse interviewed Nuance’s clients, airport partners and suppliers, as well as the company’s employees.

Designhouse says, ‘The employees not only came up with ideas but also worked on what the new values meant, and how they could be brought to life throughout the whole organisation.’

The ribbon branding online
The ribbon branding online

The new identity is based around a ribbon, which can be used in different applications in different media.

When used in the Nuance logo, the ribbon forms a globe and an initial ‘N’.

The ribbon branding

As well as featuring as the standalone mark, the ribbon can also be used in print, online and in retail applications. Designhouse says it represents ‘a retail journey’.

The new branding operates as a global identity, and each region has been given an individual colour, for example Europe is green, and North America is blue.

The branding is colour-coded for different regions
The branding is colour-coded for different regions

Designhouse says, ‘They wanted to be a global brand with a local touch.’

The new identity on stationery
The new identity on stationery
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  • Max Carrington November 30, -0001 at 12:00 am

    A neat solution and great to see Designhouse back in the press (but I am biased!).

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