The show will celebrate the textile designer and artist’s work in his first London exhibition since 1988, and will feature an installation designed by Sue Timney, who is also working on exhibition design.
Hawaii Design was brought into the project without a pitch in December last year.
Paul McAnelly, Hawaii Design managing director, says, ‘It’s been a dream to do. A lot of the work I do is very pattern-based with repeat prints, and is quite textile-oriented, so to have [Fassett’s] archive as inspiration was a great thing.
‘I wanted to do something inspired by him but use typography within the print itself to give it a bit more of a contemporary edge, so it can appeal to Kaffe Fassett fans and people who don’t know him at all. It had to be big and bold.’
The designs are shown across all collateral including outside banners, online and printed materials.
The show, which runs from 22 March – 29 June, will feature 2.7m-wide knitted shawls, patchwork quilts and new, previously unseen works.