International Herald Tribune to be renamed

The New York Times Company will rename the International Herald Tribune as the International New York Times, rebranding and redesigning the newspaper in-house.

The New York Times

Source: Sarihuella

The New York Times

Currently the New York Times Company publishes the New York Times domestically and an international edition, the International Herald Tribune.

The company has announced that along with the name change a multiplatform international version of the International New York Times will be tailored for different global audiences when it launches later this year.

A spokeswoman for the New York Times Company says that the rebrand and redesign is ‘a project that is being handled internally.’ 

President and chief executive of The New York Times Company Mark Thompson says the renaming will create ‘a single global media brand’ as the company looks to attract international audiences, digital subscriptions and advertisers.

The International Herald Tribune has had three name changes in its 125 year history, and the words New York have been in its title for 80 of those.

The International New York Times on all platforms will be edited from Hong Kong Paris, London and New York.

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