The Apple design guru was presented with an extremely rare and much-coveted Gold Blue Peter badge – other badge-holders include The Queen and David Beckham.
And the real pleasure came in seeing Ive, taking time out in Apple’s HQ, giving a design crit to three children who had come up with designs for an all-in-one lunchbox/school-bag/pencilcase.
Imagine, as a child, sending in your sketches to Blue Peter and having them critiqued by Jony Ive (‘the drawings are really fabulous’, he says). I can’t imagine a better encouragement to pursuing a career in design.
Ive himself talked very vividly about taking inspiration from a Blue Peter project he saw as a child, in which a detergent bottle was turned into a paintbrush-holder.
At a time when questions are being asked and fears are being raised about whether and how to teach design to children – here was a perfect example of how creativity can inspire further creativity.