The consultancy, which was recommended by a Greenjet investor and appointed in May 2012, says it was asked to position the company in a way that would ‘change long entrenched perceptions of private jet travel.’
The service is underpinned by an app, also designed by Moving Brands, which it says allows travellers to book seats on planes instantly ‘without the time consuming inconveniences and indignities’ experienced by commercial travellers at the airport.
A simple user interface on the app was designed for ‘stylish, busy and tech savvy’ first and business class customers according to Moving Brands.
According to Moving Brands founder and creative director James Bull, the B of the identity ‘takes the subtle shape of the wings, both in the positive space created by the curves of the ‘B’ and the negative space, which reveals the sleek nose and wings of a jet.’
Communications, which are set in black and white, carry the messaging ‘BlackJet – for a colourful life’.