Redwood Cricket Co.

Steve Taylor and Tom Heaton, of Salford-based consultancy We Are Raw, have collaborated with former county-cricketer Scott Richardson to create cricket bat company Redwood Cricket Co.

The Sleeper
Identity designed by We Are Raw

Taylor and Heaton have developed a brand and overseen all visual aspects while Richardson has concentrated on product development.

The Sleeper
The Redwood range

A strapline ‘designed, grown and hand-crafted in England’ is used on the bats, referencing their provenance, which is applicable to all material including the willow and the rubber handle.

The Sleeper
The Redwood Cricket Co. mark

Taylor, who took inspiration from the Industrial Revolution says, ‘This period in time proved to be a fertile ground for ideas. The logotype references the proud typefaces seen on the side of mills and forged in steel.

The Sleeper
The Redwood Cricket Co. mark

‘The names and personalities of the bats (The Maker, The Artisan and The Sleeper) found their inspiration from the era, while the monogram seal was designed as a final mark of quality.’

The Sleeper
The Sleeper

Product shots by Steve Longbottom were commissioned ‘to show the quality of the raw materials,’ the bat-making process and the bats themselves, says Taylor.

The Sleeper

Source: Steve Longbottom

Redwood Cricket Co.

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